Collection: Jul et Mad

A love story told in scent — wild, global, and dangerously chic.

Jul et Mad isn’t just perfume. It’s a passport, a diary, and a romance novel — bottled.

Founded by lovers — Julien and Madeliene — who met on a New York City street and fell into a storybook romance, this brand turns memories into fragrances with the intensity of a handwritten letter and the polish of a Parisian atelier. Every perfume is a chapter. Every chapter is real.

What sets them apart? Emotional realism. Bold, luxurious blends with zero compromise. Crafted in Grasse by master perfumers using the best raw materials in the world — these aren’t abstract “olfactory concepts.” These are moments made wearable. Think champagne on the Seine. A kiss at midnight in Montmartre. Stilettos on Lexington Avenue.

This is French perfumery with a heartbeat — romantic, urban, and unapologetically high-end.