Collection: New Notes

Forget what you know about perfume. This is the next evolution — louder, bolder, unapologetically modern.

New Notes isn’t about tradition. It’s about transformation.

Born in Milan — the capital of fashion, design, and creative rebellion — New Notes is the scent of now. Built by visionary perfumers and fearless creatives, this collection breaks every rule of classical perfumery and rewrites the formula with next-gen molecules, vivid natural materials, and a deep, burning desire to stand out.

This isn’t about subtlety. These are loud, layered, expressive fragrances engineered for people who treat scent like armor, art, and attitude.

Every blend is a clash — of texture, tone, and time. Old-world ingredients (rose, leather, amber) smashed up against high-tech synthetics and unexpected twists. The result? Scents that wear like skin, evolve like stories, and linger like memories burned into your brain.

No marketing fluff. No pretentious backstories. Just radical compositions for people who’ve smelled it all and still want more.

What’s In It For You:

• Experimental, luxury-grade fragrances that don’t play it safe

• Made in Italy with high-concept perfumery and niche-level performance

• Built for bold personalities — genderless, fearless, unforgettable

This isn’t your perfume shelf’s “safe space.”
This is where the misfits, futurists, and scent freaks come to play.