Elite

Step into 295 years of perfumery legacy—welcome to Floris London.

Founded in 1730 by Juan Famenias Floris, this distinguished British family-owned perfume house has become the world’s oldest independent perfumer. Nestled at 89 Jermyn Street in London’s upscale St. James’s district, Floris began as a barber and comb-maker before pioneering fine fragrances rooted in Mediterranean traditions.

This heritage brand boasts royal approval: Floris holds multiple Royal Warrants—from King George IV to Queen Elizabeth II and the Prince of Wales. Their iconic creations—like Limes (1740), No. 89, and Islay—have graced the necks of Winston Churchill, Marilyn Monroe, Ian Fleming, and Beau Brummell.

Today, Floris continues its perfumery craft behind its original doors. You can even create bespoke scents with their in‑house expert perfumers. Known for classic British fragrances, they bridge timeless sophistication with modern relevance, celebrating heritage while setting new standards.